SAMPLE TEXT. Replace.
Who we sell to
| Segment | Buyer title | Trigger to buy | Deal size | Sales cycle |
|---|---|---|---|---|
| [ ] | [ ] | [ ] | [ ] | [ ] |
| [ ] | [ ] | [ ] | [ ] | [ ] |
The pitch in three lines
- [Problem, in their words.]
- [What we do about it.]
- [Proof — named customer or measured outcome. Source: ____]
Motion
- Land: [what the first deal looks like]
- Expand: [the second purchase, and what triggers it]
- Partners: [role of partners, if any]
What sales needs from product
| Need | Owner | By when |
|---|---|---|
| [ ] | [ ] | [ ] |
| [ ] | [ ] | [ ] |
What marketing needs from product
| Need | Owner | By when |
|---|---|---|
| [ ] | [ ] | [ ] |
Pricing
[Current model, and the open question we are not yet aligned on.]
ASSUMPTION: [e.g. buyers will pay per site rather than per user]
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